My name is Saad and like most journeys worth telling, mine began long before Alvi London ever existed. I grew up watching my dad build Al Buraq, a business created by him and three other partners. I didn’t just observe from the outside — I worked there, learned there, and absorbed everything: the products, the suppliers, the market, the grind, the long days, and the discipline it takes to build something real. Working beside my dad wasn’t just experience — it was mentorship. He showed me what trust in business looks like, how relationships matter more than transactions, and how success is earned, not inherited.

After gaining experience and confidence, I felt that push — that quiet belief that I could build something of my own. My dad saw it too. So instead of stepping back, he supported me. He gifted me a company he once owned: Alvi — which at the time wasn’t a fragrance business at all. It was a honey and olive oil company with a name but no direction. And that’s where the story changed. I reimagined the brand, rebuilt the business model, and transformed Alvi into Alvi London — a bold new name in Arabian perfumes and wholesale fragrances. The beginning wasn’t glamorous. It was late nights, unanswered emails, endless supplier calls, packing orders by hand, fixing mistakes, and learning as I moved.

But passion is fuel — and I had plenty. Within just nine months, something incredible happened: Alvi London didn’t just enter the market — we dominated it. Our online platform exploded. Customers trusted us. Retailers began stocking our products. The name Alvi London became known for reliability, quality, and confidence. We didn’t just compete — we became the competition. Today, Alvi London stands as one of the most trusted fragrance wholesalers in the UK — built not through shortcuts, but through vision, consistency, and belief. But the journey isn’t finished. This is only the beginning — and the world of fragrance hasn’t seen anything yet.